Branding

Branding

Use of Gearhex branding. We consider ourselves to be a relaxed brand with not too many rules. To ensure that the use of our brand assets is up to scratch, we have created a few guidelines on how and where to use our logs, images, trademarks or any other branding property. Keeping things uniform establishes our brand apart from others and makes it easily recognizable upon viewing content featuring our assets. If you wish to use our assets for events, posters, community content, or something else, please send it our way so we can take a look!

Logo Guidelines

Please do not modify, edit, change, distort, recolor, or reconfigure our logos and icons in any way. Please make sure the logo or icon is clearly visible and that the size is appropriate for the media or document you are publishing it on. Spacing considerations – Ensure there is adequate space between our logo and another element. It is to not be used in conjunction with another logo. If you wish to use a black, or greyscale variation of our logos or icons for your media or document, please contact us.

Our Icon: Use this variation for most cases, useful for when you only have a square-shaped space to fill. It is to be used expecially when the name “Gearhex” has been featured elsewhere on the media or document. Gearhex Icon ⭳ Download .png 16×16 ⭳ Download .png 32×32 ⭳ Download .png 64×64 ⭳ Download .png 150×150 Gearhex MC Edition Icon ⭳ Download .png Gearhex MC Icon ⭳ Download .png 64×64 ⭳ Download .png 512×512 Gearhex MC Creeper Emblem ⭳ Download .png

Our Logo: This is our main logo, this is to be used when you wish to include the name “Gearhex” within the logo instelf, for content that us laid our horrizonataly. Useful for banners or large wide features. You must make sure that this logo is visible to read against the background. Gearhex Logo Standard White ⭳ Download .png Gearhex Studios Logo Standard White ⭳ Download .png Gearhex MC Main Dark Aqua Logo ⭳ Download .png

Our Alternative Logo: The alternative can be used where it’s absolutlely not appropriate to use the standard white variation. Gearhex Logo Alternative Blue ⭳ Download .png Gearhex Studios Logo Alternative Blue ⭳ Download .png

Naming Conventions

Gearhex /gIUHhEks/ – To be written, and pronounced as one word “Gearhex” combining the words gear and hex. The “G” in Gearhex must always be capitalized, and the words “gear” and “hex” are not to be written, spoken, or represented as two words. Never split “Gearhex” into two words and always use the correct capitalization structure:

CORRECT

• Gearhex

INCORRECT EXAMPLES

• gearhex
• GearHex
• gear hex
• Gear Hex

Sub-brands must follow their structure accordingly. For example “Gearhex Studios” with the correct spacing and capitalization where possible.

Color Pallet

Click on a color to view details such as its uses and color information.

Gearhex Blue #0c3149 × Gearhex Blue #0c3149 This is our primary color. It is used for our logo and branding. Color Information RGB 12 49 73 HSL 0.57 0.72 0.17 HSV 204° 84° 29° CMYK 0.84 0.33 0.00 0.71 XYZ 2.4525 2.7558 6.7060 Yxy 2.7558 0.2058 0.2313 Hunter Lab 16.6006 -2.6802 -12.3304 CIE-Lab 19.0381 -3.2765 -18.5720 Close	Dev Blue #2D6B9B × Dev Blue #2D6B9B This is the secondary color that we use as an alternative to our primary is often associated with our Studios Development team. Color Information RGB 45 107 155 HSL 0.57 0.55 0.39 HSV 206° 71° 61° CMYK 0.71 0.31 0.00 0.39 XYZ 12.2563 13.4398 32.9585 Yxy 13.4398 0.2090 0.2291 Hunter Lab 36.6603 -4.4794 -27.6409 CIE-Lab 43.4186 -3.5086 -31.8407 Close	Basic White #ffffff × Basic White #ffffff This is as white as it gets. We use white in many of our backgrounds and in our logo. Color Information RGB 255 255 255 HSL 0.00 0.00 1.00 HSV 0° 0° 100° CMYK 0.00 0.00 0.00 0.00 XYZ 95.0500 100.0000 108.9000 Yxy 100.0000 0.3127 0.3290 Hunter Lab 100.0000 -5.3358 5.4332 CIE-Lab 100.0000 0.0053 -0.0104 Close
Jet Black #000000 × Jet Black #000000 You can’t get any blacker than this. We use this black when we want something black. It can be used in text. Color Information RGB 0 0 0 HSL 0.00 0.00 0.00 HSV 0° 0° 0° CMYK 0.00 0.00 0.00 1.00 XYZ 0.0000 0.0000 0.0000 Yxy 0.0000 0.0000 0.0000 Hunter Lab 0.0000 0.0000 0.0000 CIE-Lab 0.0000 0.0000 0.0000 Close	Deep Space #111111 × Deep Space #111111 This is the black that we use for our advertisement area in our footer on our website. We often use it when we want something black. It can be used in text. Color Information RGB 17 17 17 HSL 0.00 0.00 0.07 HSV 0° 0° 7° CMYK 0.00 0.00 0.00 0.93 XYZ 0.5328 0.5605 0.6104 Yxy 0.5605 0.3127 0.3290 Hunter Lab 7.4867 -0.3984 0.4066 CIE-Lab 5.0630 0.0025 -0.0016 Close	Footer #292b2c × Footer #292b2c This grey is what we use in our Footer of our website. You can use it in any situation you like but we often use it when we want to indicate small print or additional information. Color Information RGB 41 43 44 HSL 0.56 0.04 0.17 HSV 200° 7° 17° CMYK 0.07 0.02 0.00 0.83 XYZ 2.2330 2.3810 2.7248 Yxy 2.3810 0.3043 0.3244 Hunter Lab 15.4305 -1.1720 0.3316 CIE-Lab 17.3717 -0.6399 -0.9625 Close
Dark Grey #777777 × Dark Grey #777777 We use this color as our primary text color on all of our webpages. You can use it wherever you like. Color Information RGB 119 119 119 HSL 0.00 0.00 0.47 HSV 0° 0° 47° CMYK 0.00 0.00 0.00 0.53 XYZ 17.5343 18.4475 20.0893 Yxy 18.4475 0.3127 0.3290 Hunter Lab 42.9506 -2.2919 2.3336 CIE-Lab 50.0344 0.0027 -0.0059 Close	Light Grey #bbbbbb × Light Grey #bbbbbb This is the grey we use on the text in our footer to make it visible against the Footer Grey background. Color Information RGB 187 187 187 HSL 0.00 0.00 0.73 HSV 0° 0° 73° CMYK 0.00 0.00 0.00 0.27 XYZ 47.2335 49.6933 54.1160 Yxy 49.6933 0.3127 0.3290 Hunter Lab 70.4935 -3.7613 3.8300 CIE-Lab 75.8806 0.0042 -0.0082 Close	Action Green #5cba3c × Action Green #5cba3c This is for when we want an action button to stand out amongst the rest of the content. You must not overuse this color. Color Information RGB 92 186 60 HSL 0.29 0.51 0.48 HSV 105° 68° 73° CMYK 0.51 0.00 0.68 0.27 XYZ 22.7881 37.7194 10.3545 Yxy 37.7194 0.3216 0.5323 Hunter Lab 61.4161 -41.2468 32.9952 CIE-Lab 67.8133 -50.6462 53.2164 Close
Dark Aqua #00AAAA × Dark Aqua #00AAAA This is the primary color we use for the branding and logo of our community Minecraft server, Gearhex MC. The color was originally used as part of the various color formatting codes you can use to format text in the game’s chat. Color Information RGB 0 170 170 HSL 0.50 1.00 0.33 HSV 180° 100° 67° CMYK 1.00 0.00 0.00 0.33 XYZ 21.6304 31.6517 42.9996 Yxy 31.6517 0.2247 0.3287 Hunter Lab 56.2598 -29.8263 -5.9337 CIE-Lab 63.0540 -35.4837 -10.4343 Close	Light Aqua #55FFFF × Light Aqua #55FFFF We use this color for in-game chat text around our community Minecraft server, Gearhex MC. The color was originally used as part of the various color formatting codes you can use to format text in the game’s chat. Color Information RGB 85 255 255 HSL 0.50 1.00 0.67 HSV 180° 67° 100° CMYK 0.67 0.00 0.00 0.00 XYZ 57.5563 80.6713 107.1453 Yxy 80.6713 0.2346 0.3288 Hunter Lab 89.8172 -42.7945 -7.8566 CIE-Lab 91.9852 -42.4395 -12.7489 Close	Dark Green #00AA00 × Dark Green #00AA00 Similarly to Dark Aqua, we use this dark green color as a secondary branding color and for in-game chat text around our community Minecraft server, Gearhex MC. The color was originally used as part of the various color formatting codes you can use to format text in the game’s chat. Color Information RGB 0 170 0 HSL 0.33 1.00 0.33 HSV 120° 100° 67° CMYK 1.00 0.00 1.00 0.33 XYZ 14.3747 28.7495 4.7916 Yxy 28.7495 0.3000 0.6000 Hunter Lab 53.6186 -45.9781 32.2346 CIE-Lab 60.5599 -63.6062 61.3892 Close
Blurple #7289DA × Blurple #7289DA This color is used as the primary Branding color for Discord, the voice chat app we use for our community of gamers. It can be seen featured in certain parts of our site whenever we mention about our Discord server, such as on the Discord invitelink page. Color Information RGB 114 137 218 HSL 0.63 0.58 0.65 HSV 227° 48° 85° CMYK 0.48 0.37 0.00 0.15 XYZ 28.5400 26.5307 69.9464 Yxy 26.5307 0.2283 0.2122 Hunter Lab 51.5080 8.7660 -44.4586 CIE-Lab 58.5374 13.5359 -44.0572 Close

Typography

We use the font: Verdana abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 There are no restrictions on how you use this typeface for our branding in terms of its size or letter case. Please make sure you choose a color that is visible and appropriate for the text background.

ACCEPTABLE Some examples of backgrounds against visible text
✅ Gearhex	✅ Gearhex	✅ Gearhex	✅ Gearhex
✅ Gearhex	✅ Gearhex	✅ Gearhex	✅ Gearhex

UNACCEPTABLE Do not use a background that makes the text barely visible
🚫 Gearhex	🚫 Gearhex	🚫 Gearhex	🚫 Gearhex
🚫 Gearhex	🚫 Gearhex	🚫 Gearhex	🚫 Gearhex

Our Brands

A list of the brands we own, use or work with. These should not be translated into other languages.